Are you aligning with customer expectations?

Fair or unfair everyone sets expectations of people they meet in business and or life.  Expectations are influenced by corporate title, education, industry association, family ties and many other things.  My point is before you and I ever meet there’s a pretty good chance I already have an expectation of what I expect our relationship might be like.

Working with Microsoft I saw first hand how quickly expectations were set.   I quickly became a Canadian thought leader not because I was brilliant but because people set expectations through my connection to Microsoft.  I became brilliant through association.  The challenge was I needed to live up to a very tall order!

Today because of my active coaching schedule I meet many senior executives who I have set high expectations for long before they ever meet me.  I expect marketing execs to be pretty darn brilliant at communicating their worth.  I expect CEO’s and VPs to have a clear strategy about how they are going to lead their people (and more importantly themselves) in doing great things.  I expect sales reps to be doing deals regardless of the economy because they are deal makers (not order takers) and be very clear deal makers create opportunity when little exists.

So honestly I am a little disappointed in the world today because it seems many have forgotten about the expectations they need to be living up to.  It’s almost like they feel greatness is owing to them so just bring it on.

Customer Testimonial
“Curt, our managers needed to hear your message!  It gave them a great sense that they can be competitive in this marketplace.  Almost everyone said they felt well armed to tackle their duties thanks to the rapid fire ideas you gave them.  I personally thought your mix of humour and straight shooting made this session fly by in a positive and enlightening way.” – V.P. Caressant Care

Now I am writing this because I am passionate about helping you do great things and the best way I can help you is by aligning your world with the expectations people have for you.  This month I need you to ask a really tough question and that is, are you aligned with your customer’s expectations?  Are you exceeding the great things people already expect of you, if not what needs to change immediately?

I want you to have fun with this question because investing in your future will reap you more pleasure than pain.  Ask, do you need to be investing in new intellect because the world is evolving so quickly?  Do you need to be pushing the envelope in your thinking because traditional thoughts will quickly go unnoticed?  Do you need to be upping your game because walking to opportunity is the kiss of death when you are running a race that is only going to get faster?

You may as well face it, we all set expectations for others and they set them for us.  The secret to success is exceeding those expectations well before the benchmark is ever set.  I am not exempt from this rant.  I have things I need to be doing right now to deliver greatness on the stage because clients expect me to be a great speaker.  So I am off to ponder what I need to do and put on socks because apparently, so I have been told, my clients expect that too!

Looking for a Great Keynote for your next event?
Curt Skene delivers over 75 rapid-fire insights on how to find more business and create more opportunity in his fun and informative keynote “Master  The Marketplace!” Visit www.curtskene.com

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